What Do Productions Gain From Diversity?

Audiences demand more diversity in film. Still, there are challenges to overcome: minorities in lead roles are scarce, and funding for diverse projects lags.

Despite the demand, few disclose the benefits of upholding diversity in media production. Why is it beneficial for the production to uphold inclusivity?

Relatability

When viewers see representations of their own lives and cultures, it helps them feel more connected and understood.

Creativity

Diverse teams generate new ideas that lead to inventive content development.

Ticket Sales

Wider audiences are drawn to diverse material. Also, according to UCLA's 2021 Hollywood Diversity Report, minorities accounted for the majority of domestic ticket sales (1).

Social Impact

Inclusive media boosts reputation by challenging stereotypes and showcasing authentic representation.

Talent Development

Promoting diversity helps marginalised innovators by providing a platform and fostering fresh ideas and talent.

Companies should, however, approach DE&I programmes thoughtfully to guarantee employee wellbeing and promote a true sense of belonging. Our 'Eyes On Production' survey ensures that the programme intentions are translated into meaningful actions that not only support diversity but also instil inclusivity in the company culture.

Source:

1.https://newsroom.ucla.edu/releases/2021-hollywood-diversity-report

***This is advice only. Always ask a consultant.