Social Sustainability Builds Your Reputation
Social Sustainability is increasingly recognised as a key element for adding value to consumers. Beyond moral obligations, it offers strategic advantages by reflecting how a company’s activities impact its people, including consumers and staff. Google and Bloomberg are examples of companies that have implemented SS practices, such as providing comfortable working conditions, which, while seemingly minor, indicate a commitment to employee wellbeing and contribute to greater SS. Read along to learn the benefits of including socially sustainable practices that will enhance your company's reputation.
Consumer Perception and Brand Image: Efforts in SS lead to improved consumer opinions. McKinsey reports about 40% of businesses expect significant value from their sustainability programs. SS humanises a brand, making it more relatable and trustworthy.
Impact on Purchasing Habits: An increasing number of consumers prefer businesses that demonstrate a commitment to responsible operations. Therefore, integrating SS measures is more than CSR; it’s a strategic choice that enhances brand value and customer perception.
Long-term Benefits: Companies prioritising SS gain a competitive edge in client loyalty and reputation, crucial in today’s complex market.
Our ‘Eyes On Production’ survey is professionally crafted to benchmark your progress as well as guide you in creating socially sustainable practices bound to success and building a strong brand reputation.
Source: https://www.mckinsey.com/capabilities/sustainability/our-insights/how-companies-capture-the-value-of-sustainability-survey-findings
***This is advice only. Always ask a consultant.