Reviews Impact When Reputation Is At Stake

The era of digital social sustainability shapes the new work ethic which focuses on talent wellbeing. This era of "sharing behaviour" (meaning people sharing their experiences of a company), can cause the loss of trust in customers and potential employees.

Read along to see the statistics on how talent directly influences the company's reputation.

Negative Reviews Cost Success

1. Platforms such as Glassdoor, Indeed, and ZipRecruiter provide the platform for employees to share their reviews and experiences in the company. Some believe that those reviews don’t matter, however, nearly 90% of job seekers check employees reviews, and 55% do not apply for the job if they see a negative review (Pactandpartners).

2. 72% of job seekers share their negative candidate experiences online (HCI).

3. 84% of Americans will look at online reviews and 1 in 3 people will decline the offer after finding negative reviews (Fractl).

The conclusion of these numbers is clear - building trust among the talent is crucial.

How to build trust and avoid negative reviews?

Manage & Improve Reputation

1. Professional and Timely Responses

Set a culture of feedback, both from the executives and employees. Acknowledge that there is always room for improvement. Intention to solve the problem and solving it will directly impact whether the employee is going to share a negative review and leave or not.

2. Reflect on Feedback and Reports

When dealt with properly, negative feedback has the potential to lead to company improvement. Reflection doesn’t only mean that reports are considered, but also that talent’s opinions are essential, that they are a part of the team.

3. Utilize Independent Surveys

You can‘t change what you don‘t measure. There are several issues with internal surveys, such as the lack of authenticity, low response rate, and misleading questions. Only a third-party can truly identify the company’s internal challenges.

Ignoring the direction of the new work ethic now harms the company’s performance in the long run. Benchmark your progress now to be ahead of your competitors and attract the most effective talent with a clean reputation.

Our ‘Eyes On Production’ survey:

• Presents data-driven solutions for successful implementation of DE&I initiatives

• Measures talent wellbeing & belonging

• Provides a general overview of industry standards

• Brings actionable insights from collected data

***This is advice only. Always ask a consultant.