Non-Inclusive Ads Lose 23% Of Purchase Intent. What Should You Do About It?

Diversity and Inclusion (D&I) in advertising is key to innovation and strong audience connections. Here's why:

- 55% of young adults want racial diversity in ads. It's a demand, not a wish (1).

- Diverse ads lift purchase intent by 23%. It's not just nice; it's profitable (2).

- 90% better ad recall with diversity. Not just seen; remembered (3).

Key steps to take to uphold D&I

Building a diverse team

To gain a wider viewpoint, assemble a team of talent from different backgrounds.

Diversity workshops

Teach your crew to steer clear of prejudices and preconceptions.

Inclusive casting

Choose talent who accurately represents the demographics.

Expert consultation

To ensure authenticity, work with DE&I consultants.

For an advertisement message to have an impact, it must be shaped by the genuine voices and experiences of your talent. Our 'Eyes On Production' survey provides performance data with respect to workforce culture, specifically designed for the creative sector. Through anonymous surveys, Talent Trust provides evidence-based insights and impactful advice guided by years of experience.

Source:

1, 2, 3: https://www.wordstream.com/blog/ws/2023/02/27/diversity-inclusion-marketing-statistics

***This is advice only. Always ask a consultant.