Inefficient Management Costs Money: Fashion Brand Case Study

Talent Trust conducted our ‘Eyes On Production’ survey, for a fashion brand, which showed that due to inefficient casting management, agencies did not want to send their models for castings, because 60% of models waited for more than 6 hours, but were seen for only a few seconds.

‘Eyes On Production’ Insights

Models were surveyed after taking part in a casting for a fashion brand. The data showed the following information:

• 60% of models spent over 6 hours at the casting.

• 70% of the 60% stated once finally called for the audition, it took seconds and then they were told to leave.

As a consequence, established models no longer wanted to attend castings for the brand.

Resolution

During our consultation, we developed the following for our client:

• New casting guidelines for all major productions.

• Improved call times.

• Water and snacks available.

2nd Survey Result

• Agencies and models less frustrated.

• Time & money spent on casting saved due to the increased efficiency.

• More cohesive teamwork.

***This is advice only. Always ask a consultant.