3 Risks Of Outsourcing Advertisement Production

Outsourcing advertisement production to external agencies can be very attractive as it is seen as a way to save money and enhance efficiency. However, if something goes wrong, the brand's reputation is on the line. How can you ensure that your brand's story is compelling and authentic even when produced outside your premises? Let’s delve into 3 hidden risks of outsourcing and the power of proactive oversight:

→ Brand Misalignment:

External agencies may not adequately convey your brand's unique voice and vision, resulting in unsuccessful advertisements that fail to connect with your audience.

→ Quality Concerns:

When managing multiple advertising campaigns, it's easy to lose track of the details of each production. However, it's crucial to keep an eye on things. Understanding agency effectiveness and reliability helps reduce ad quality risks and make informed future partnership decisions.

→ Accountability Concerns:

Who is accountable when things go wrong? Lack of clarity can lead to finger-pointing and unmet expectations. Not only is this unproductive, but these mishaps are often preventable with independent oversight.

At Talent Trust, we specialise in providing oversight for brand productions and advertising campaigns. We provide customised, anonymous production surveys that will give you a clear picture from within. With our proactive approach, we help mitigate the hidden risks of outsourcing. This allows you to make informed partnership decisions and safeguard your brand's reputation.

Learn more about our Production Survey here.

***This post is advice only. Always ask a consultant.