Leveraging DE&I Surveys To Uncover UnconsciousBias In Casting

Hollywood's lack of diversity is a long-standing problem. Casting and crew selection may be unduly influenced by an unconscious bias on gender, age, ethnicity, and other characteristics.

As a consequence, we see a mismatch between audience reality and industry perception:

-> A startling 72% of customers disagree with the 75% of senior executives in the media and entertainment sector who believe the industry is inclusive (1).  

-> According to UCLA's 2021 Hollywood Diversity Report, minorities accounted for the majority of domestic ticket sales (2). As a result, an opportunity to engage a sizeable section of the audience is lost.

The solution lies in thoughtful Diversity, Equity, and Inclusion (DE&I) programs. However, the efficacy of the programs should be benchmarked to ensure they're translating good intentions into real change. It can be done through our Production survey.

As complex as this topic is, the survey sparks important conversations about:

-> bias in casting;

-> crew selection;

-> and even how effective your diversity training is.

Most importantly, our survey is anonymous, allowing for open and honest feedback.

Our 'Eyes On Production' service ensures that the programme intentions are translated into meaningful actions that not only support diversity but also instil inclusivity in the company culture.

Sources:

1. https://variety.com/vip/management-consumers-have-sharply-contrasting-perceptions-of-media-and-entertainment-industry-diversity-1235645430/

2. https://newsroom.ucla.edu/releases/2021-hollywood-diversity-report

***This post is advice only. Always ask a consultant.