How To Avoid Miscommunication In Advertising? Clear Objectives And Vision Tips

One of the most common risks in outsourcing advertisement production is the brand's message getting lost in translation.

Miscommunication between brands and advertising agencies occurs more frequently than desired, resulting in a subpar final product. The primary factor behind this issue is the absence of clear objectives and vision from the get-go. An ambiguous message is spread among the production crew and talent, resulting in an advertisement that lacks coherence and fails to resonate with the target audience.

There's a solution.

We created anonymous and bespoke pre-production surveys that streamline communication and clarify objectives for creative projects. Our services can help you to:

• Unify Your Vision:

We gather in-depth insights directly from the crew and talent on set. This data serves as a foundation for a clear vision, ensuring that everyone is on the same page.

• Maintain Consistency:

Keep the team aligned with regular feedback loops and suggestion boxes, ensuring the project stays on track.

• Recognise Hard Work:

Our purpose is to partner with brands and advertisement agencies to create a safe and collaborative space.

With 'Eyes On Production', both brands and agencies benefit from reduced miscommunication, streamlined processes and a higher quality final product.

Partner with us to achieve a win-win outcome.

Learn more about our Packages here.

***This post is advice only. Always ask a consultant.