AI & Automation Are Improving Workflows - But Is That Enough?

The recent Brutalist AI controversy reignited debate around AI in film, spotlighting tech’s role in streamlining workflows and cutting production time. But here’s the real question: Is AI alone enough to solve production’s deeper challenges?

Because while AI handles tasks, it doesn’t handle people.
And no amount of automation solves issues such as burnout, disengagement, or high turnover.

Here’s what the data tells us:

➡️ When the crew feel unsupported, only 16% want to return to future productions.

In other words, efficiency doesn’t drive retention—support does.
If leadership is banking solely on faster workflows to keep crews engaged, they’re overlooking what actually keeps people coming back: feeling prepared, respected, and backed.

Technology adapts fast.
People stay where they feel supported.

The smartest productions aren’t asking: "How do we automate more?"


They’re asking: "How do we adapt leadership to match the pace of change?"

How are you balancing both?